The Utilization of AR/VR Technology in the Field of Interior Design

We know that Augmented Reality (AR) or Virtual Reality (VR) technology is commonly associated with the gaming industry. However, in reality, AR technology can be implemented in various industries, including the interior design industry. Here is an explanation of how AR/VR technology can assist in the field of interior design

The Utilization of AR/VR Technology in the Field of Interior Design

In this increasingly advanced modern era, the development of technology has become a hot topic in various places. One of the booming technological advancements in the digital age is Augmented Reality (AR) and Virtual Reality (VR). Both technologies play an important role in this digital world. This is because AR and VR have significant impacts and benefits in people’s daily lives. Typically, these technologies are often found in the gaming industry, as exemplified by the phenomenon of Pokemon Go. Pokemon Go is an example of a game that utilizes AR technology as its main medium.

Along with its popularity in the gaming industry, public interest in AR and VR technology is increasing. Many application developers are capitalizing on this interest to create a plethora of AR and VR content. Moreover, the utilization of these technologies has expanded to various fields, including entertainment, education, business, interior design, marketing, and more. Despite their widespread use, it turns out that many people have misconceptions about the differences between AR and VR. Many individuals still do not understand the fundamental distinctions between the two. However, AR and VR have significant differences.

Definition of AR

Augmented Reality (AR), or “Realitas Tertambah” in Indonesian, is a technology that combines the real world with digital or virtual elements. In AR, users can see and interact with virtual objects displayed on top of the real world through devices such as smartphones, tablets, or specialized headsets.

In a more technical sense, AR utilizes image processing, pattern recognition, and spatial mapping to overlay virtual objects onto the real-world view. These virtual objects can include images, videos, sounds, or 3D animations. When users look through an AR device, the virtual objects appear as if they are integrated into the real environment.

AR has a wide range of applications, spanning from entertainment, education, advertising, product design, to industries such as architecture and medical care. A popular example of AR usage is in the game Pokemon Go, where players can see Pokemon characters appearing in their surrounding environment through their smartphone camera.

By merging the real world with virtual elements, AR provides a more immersive and interactive experience, expanding the limitations of space and time. AR technology is continuously evolving and holds tremendous potential in transforming how we interact with the world around us.

Definition of VR

Virtual Reality (VR), or “Realitas Virtual” in Indonesian, is a technology that creates a computer-generated simulation environment that replaces the real world with a fully virtual environment. In VR, users can experience and interact with a synthetic environment that appears realistic and immersive through the use of headsets or other VR devices.

In a more technical sense, VR utilizes advanced visual and audio technologies to create a deep multisensory experience. Users wear VR headsets that cover their vision and present 3D images that appear to surround them. Sound and audio effects are also used to enhance immersion.

In a VR environment, users can interact with virtual objects, explore virtual spaces, and even communicate with other users in the virtual world. VR technology is used in various fields, including entertainment, education, training, simulation, design, and the medical sector.

A popular example of VR usage is in VR video games, where players can experience the sensation of being inside the game world. Additionally, VR is also used in flight simulations, medical training, virtual tours, and much more.

With VR, users can experience unlimited experiences unrestricted by the physical limitations of the real world. This technology continues to evolve and holds great potential in transforming how we learn, play, work, and interact with virtual environments.

The Application of AR/VR Technology in the Field of Interior Design

The use of AR/VR technology is also frequently employed in the field of interior design. The application of AR/VR in interior design aids individuals in the process of creating artistic works within a building. With its technological capabilities, AR/VR can make interior design work more practical and efficient for both designers and customers. Examples of the implementation of AR/VR technology in the field of interior design include:

1. IKEA Place

The IKEA Place application utilizes Augmented Reality (AR) technology to assist users in placing simulated IKEA furniture within their homes. With this application, prospective buyers can see how the furniture will look and fit in their rooms with an accuracy rate of 98%. The application allows users to view the details of the fabric and texture of the furniture clearly, replicating the real products. The implementation of AR in the IKEA Place application provides convenience for potential buyers to visualize and select products without having to visit an IKEA store.

IKEA Place utilizes the camera on iPhone devices to generate an image of the furniture to be placed in the room. Currently, the application is only available for iPhone devices. Users can virtually place over 2,000 IKEA products with an accuracy rate of 98% by simply pointing the camera on their iPhone or iPad. Users can adjust the scale and size of the furniture according to the room dimensions. IKEA provides over 2,000 items and accessories that can be tried out within the application.

2. Dulux Visualizer

The Dulux Visualizer Mobile App is an application that utilizes Augmented Reality (AR) technology to facilitate consumers in the painting process. This application allows consumers to simulate suitable paint colors before painting their walls. The Dulux Visualizer App is an innovative mobile application that helps consumers choose the right paint color for their home walls. By using this app, consumers can instantly view color simulations with just one click, making it easier for them to visualize the end result before deciding to purchase the paint.

3. AR Digital Catalog (Roomy)

The AR Digital Catalog from the brand Roomy operates on a similar mechanism as IKEA Place. In this digital catalog application installed on a tablet or PC, a designer can visit the intended location. Within a short period, a previously empty room can quickly be filled with furniture and decorations through the use of this technology. Although the full “live view” of the furnished interior is visible only on a 10-inch screen, the actual room remains empty. This technology that combines digital objects with the real-world environment is known as Augmented Reality (AR).

The use of AR technology greatly assists designers in explaining product details to their clients. Arranging product placements, like solving a puzzle in their hands, can provide confidence to customers in making choices. With the support of this technology, customers can also have a better understanding of the overall room concept based on the ideas conveyed by the designer.

From the various examples of AR/VR technology applications in the field of interior design, it can be concluded that the use of these technologies is highly beneficial for designers. The work of designers becomes more effective and convenient with the presence of such technology. This convenience is not only felt by designers but also by customers/clients, as they only need to access the designs through their smartphones, PCs, tablets, or similar devices without the need to physically travel to distant locations to view suitable designs.